Integrity Auto, LC
Storefront, website, logo, business card, and other brand integration
We were fortunate to bring Matthew Elgersma of Integrity Auto, LC on as a client.
Not only had our content developer worked with him on several projects (business consulting, marketing and feasibility studies, and business planning with MEAC and the Arrowhead Center at NMSU) but the business was fresh. Still unopened and awaiting a coat of paint. Matt already knew business and market strategy from over 150 business development endeavors. We didn't have to teach him the ropes, but instead worked with him at a graphic design, web, and social media level to make his establishment immediately recognizable.
Matt had a logo in mind. Working from that, and one simple color, we developed and tied together everything from storefront design to business cards, web design to tee shirts. We also made sure to set up his social media (Facebook, Twitter, Youtube, and Google Plus Business) with the same logo and design, placing Integrity on Google Maps. Integrity Auto has a great location at 901 South Valley Drive alongside other prominent new and used car dealerships. We knew people would often see his storefront first. The website and other media had to trigger immediate recognition of his storefront. We so proud that anyone who sees his site tells us, "Oh yes! I know that place!"
But location and recognizable branding are not enough. We take it to the next level, 
showcasing any unique feature or service our client offers to position them outside the competition - niche marketing. That is where business planning comes in, and we developed with Matt the Concierge Buying Service - where anyone can submit an order for the vehicle of their dreams - and we displayed this service prominently. Furthermore, we keep the Integrity Auto website fresh with original content - we update the automobiles inventory frequently and manage original, helpful content such as buyers tips.
All put together - logo, recurring color, business planning, unique service, website development, tee shirts & cards, and management of fresh content useful to the car buyer - Integrity Auto LC has proven a branding success and one of our busiest clients.
